Client: Walmart

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Client: Walmart

Challenge: Although a universally known brand, Walmart needs to continuously burnish its profile, update awareness of its retail innovations and respond to stories and scenarios that challenge its reputation.  This challenge is heightened in some areas of New England, where the Walmart brand has historically carried less weight than in other parts of the US.

Strategy: Through broader and better-informed media coverage, Slowey/McManus has helped Walmart convey accurate, updated information about its corporate initiatives and changes. Working with Home Office and regional operations and public affairs executives, we initiate and continue conversations with media and public officials that benefit Walmart and its customers.  

Outcome: For more than a decade, Slowey/McManus has connected the media in New England with accurate and updated information about Walmart’s community philanthropy, sustainability initiatives and industry innovations. We act as a bridge between the home office of the world’s largest retailer and the business and civic influencers in New England, while promoting media coverage of the company’s efforts to better serve its many customers in 144 stores throughout the region.

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Client: Boston Green Ribbon Commission

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Client: Boston Green Ribbon Commission

Challenge: Elevate understanding of the far-reaching consequences of climate change for the City of Boston and surrounding communities, as well as the nation-leading approaches to preparing for and adapting to climate change being undertaken by Boston’s political and business leaders.

Strategy: Expand networking outreach and media coverage of GRC experts, and GRC-led and supported research to make climate change mitigation and preparedness a broadly understood opportunity for enhancing the economy and sustainability of Boston.

Outcome: Slowey/McManus continues to secure high-value local, national and global media coverage through op-ed placements, feature articles and trend stories about the GRC. Through its own networks in the business, governmental and civic sectors, we expand the impact of the GRC and its vitally important work.

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Client: Harvard Forest

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Client: Harvard Forest

Challenge: Raise awareness about the “Wildlands & Woodlands” conservation vision for the Northeastern United States, at a time when public and private investments in conservation land have been dramatically reduced.

Strategy: Slowey/McManus worked closely with the Harvard Forest team for months in advance of the report’s publication to ensure widespread and high-value media and social media attention for the 2017 study.

Outcome: Through newspaper, radio, magazine and online news site media coverage, the Harvard Forest report and recommendations received extensive attention throughout the region and in national publications. Several editorials endorsed the policy implications contained in the report.

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Client: Gosnold at Cape Cod

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Client: Gosnold at Cape Cod

Challenge: Slowey/McManus was asked to help Gosnold, a well-regarded provider of addiction prevention, treatment and recovery services, to increase awareness of its offerings beyond its geographic region and penetrate regional and national media coverage of the opioid addiction crisis.  

Strategy: Slowey/McManus focused on several key spokespeople and innovative programs at Gosnold to highlight unique and promising treatment and recovery initiatives.


Outcome: Numerous media placements in national, regional and local publications and television outlets dramatically increased awareness of Gosnold and its services.

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Client: Association for Behavioral Healthcare

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Client: Association for Behavioral Healthcare

Challenge: Media coverage of mental health and substance use disorder issues can be distorted, sensational and damaging to the consideration of public policy choices. It is critically important for experienced, informed voices to be heard, so that policymakers can choose to make investments in essential services for the tens of thousands of individuals and families affected.

Strategy: Slowey/McManus helps position the statewide association for providers of mental health and substance use disorder treatment as the go-to resource for media coverage of statewide policy issues.

Outcome: Slowey/McManus promotes ABH as the prime source for information and commentary on issues related to behavioral health in Massachusetts. Through op-eds, letters to the editor, editorials, TV interviews and social media amplification, ABH remains a trusted source for reporters on Beacon Hill and across the state.

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