Challenge: Media coverage of mental health and substance use disorder issues can be distorted, sensational and damaging to the consideration of public policy choices. It is critically important for experienced, informed voices to be heard, so that policymakers can choose to make investments in essential services for the tens of thousands of individuals and families affected.
Strategy: Slowey/McManus helps position the statewide association for providers of mental health and substance use disorder treatment as the go-to resource for media coverage of statewide policy issues.
Outcome: Slowey/McManus promotes ABH as the prime source for information and commentary on issues related to behavioral health in Massachusetts. Through op-eds, letters to the editor, editorials, TV interviews and social media amplification, ABH remains a trusted source for reporters on Beacon Hill and across the state.